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E-mail this ArticleA recent Deloitte survey reveals what factors Generation Y consumers (aged 18 to 30) consider to be important when deciding on a car purchase:
The environment: 64 percent are willing to pay more for a greener car.
Made in the U.S.A.: 50 percent think it’s important that their car be manufactured in an American factory.
Financial health: 44 percent would prefer to buy a car from a brand that did not accept federal-bailout funds. Brand loyalty: 42 percent expect to be driving the same car brand in five years.
